If you are having trouble reading this email, read the online version

Hydration Inflation With $40.8 billion in sales from mass market retail alone, this report breaks down where this money is spent. The below chart shows mass market retail purchases consist of an overwhelming 82.93% from sports hydration and energy beverages. Find out what consumers are purchasing and where they are purchasing it in this new report.

Get the Details

For the Marketer

With mass market's growth in this space, natural, specialty, fitness clubs and practitioners look tame in contrast. It could be time to rethink where marketing dollars are spent, potentially on sampling and in-store education.

Why NBJ Reports? NBJ reports keep you up-to-date on industry trends. These are trusted reports for product trends and in-depth data and analysis in the nutrition industry; providing direction and strategy for brand leaders. Visit the NBJ website for more information.

Other Recent Reports

Delivery Format Report

Personalized Nutrition Report

Interested our upcoming reports? Contact Cindy Van Schouwen for more info.

By Informa Markets

This email was sent to you by the Informa Markets Division of Informa PLC (Privacy Policy).
Informa PLC's registered office is 5 Howick Place, London SW1P 1WG.
Registered in England and Wales. Number 8860726.

If you do not wish to receive further information from us, please click here.
Alternatively, to contact our data services team to have your details or preferences updated please email imdatateam@informa.com.