| “A Cool Logo Won’t Cut It. Many think ‘branding’ refers only to the logo or even related collateral materials. Rather, branding is how your company is perceived online and offline. It’s your ‘voice,’ the feel your company conveys. It’s the $3 million your investors paid you to look like $3 million online.
It’s not using someone else’s grainy memes on Instagram, which is actually against the Community Standards. You’ve put your blood, sweat and tears into your cannabis business. Isn’t it worthwhile to make sure your business looks professional online?”
—Amy Donohue, co-founder, Hybrid Social | Read more in Cannabis Dispensary: “Social Media Do’s & Don’ts”
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| We’re taking Cannabis Conference to a digital format!
This year, Cannabis Conference Virtual (September 15, 22, 29) will explore the biggest opportunities and challenges that face the legal cannabis market—all from the comfort and safety of your home or office.
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