| Don’t be afraid to collect and share your data. For Ben Blake and Marley Lovell, co-owners/cultivators of Esensia Farms, it took a while to get comfortable keeping data. “Previously, it was kind of incriminating,” Lovell says bluntly. But Blake and Lovell think that the cannabis industry has suffered because people weren’t willing to collect and share their data, and so they’d encourage others to warm up to the idea. “[As an industry], we couldn’t talk nitty-gritty details,” Lovell says. “As the cannabis industry comes into the light, it’s going to catch up. Data collection is a huge part of any kind of business. We need to bridge the gap and have the cannabis industry catch up to what not only other agricultural businesses, but all businesses are doing.”
| Read more in Cannabis Business Times: “4 Cultivators Share Their Best Data-Tracking Lessons”
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| We’re taking Cannabis Conference to a digital format!
This year, Cannabis Conference Virtual (September 15, 22, 29) will explore the biggest opportunities and challenges that face the legal cannabis market—all from the comfort and safety of your home or office.
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