A flashy new website must feature high-quality writing, or visitors won’t stick around for long. Here are tips for developing articles that will keep readers coming back for more.
The Sackler family, which owns Purdue Pharma, has been a key philanthropic source in the art world. Yet as public backlash rises, some beneficiaries are giving back the money.
You might not grab celebrity-level adulation every time you ascend the podium and dive into your presentation, but you can thwart common attention thieves by using these techniques.
For public relations pros, this year combines vital elements: compelling narratives to reach audiences and solid metrics to see how effectively those narratives engaged those audiences.
Though the company has avoided answering reporters’ questions, two executives highlighted new efforts to update the system on new 737 Max models. PR pros weigh in on the response.
The PR industry is always changing, so pros who want to continue to perform at a high level must invest in new skills. Here are some goals ambitious to consider.
This week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand shooting, nano-influencers, and more.
While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society.
The brewers have gone beyond good-natured jabs to slamming each other, and Miller now says its rival went too far. Will the lawsuit help it win back customers? How about a glowing tap?
Implementing innovative tactics in your messaging could help generate more leads and increase conversions. Consider these insights when creating—or updating—your marketing strategy.
