The Daily Scoop: The metaverse lives on (by other names) as brands connect with consumers in gaming spaces

Plus: Beyoncé goes for the silver look, and brands and fans respond; climate change keeps weather-dependent brands on their toes.

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3 simple constructs to help improve anything you’re writing

These structures and templates will help hone your thinking, reporting and writing to turn out a finished product that achieves your business goals.  

The secret to financial PR success: 5 practical tips for aspiring pros

It's not nearly as scary as it may seem. 

What college students think of Threads, changes to X

There are strong emotions on all sides.

How brand-creator partnerships are evolving

Brand and government leaders explain how they team with influencers and creators to reach people as the attention economy shifts.

The Daily Scoop: Anheuser-Busch, Uber and MADD want college kids to come back alive in new campaign

Plus: Smash Mouth’s Steve Harwell remembered, Atlanta magazine editorial rift.

New social media features and updates you need to know this week

New features from X, Meta, TikTok and more.

Before your brand posts on social about 9/11, read this

The pros and cons of brands getting involved with commemorating the terrorist attacks.

15 TikTok tactics for brand social media success

Understanding what TikTok users want from the platform can guide brands to create high-performance content with astronomical reach.

The Daily Scoop: Maui’s messaging tries to balance tourism with disaster recovery

Plus: Senate Minority Leader Mitch McConnell freezes again, Bud Light targets football fans.

Curve balls, resilience and creating future success

It's how we handle the curve balls and what we learn that matters.