TODAY’S HEADLINES – 04.29.2019  
 
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CONTENT MARKETING

Infographic: How to create content that will last

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Consider these insights.


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SOCIAL MEDIA

CIA joins Instagram with ‘I spy’ challenge

The move to embrace the visual platform is being done with an eye to recruitment. The federal agency’s Facebook and Twitter profiles have a combined audience of nearly 3.5 million.


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CONTENT MARKETING

10 tips for a killer content campaign

Is your pushy ‘me, me, me’ marketing failing to bring results? Cull more promising leads through better content. You’ll build a partnership valuable to both parties.



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MEDIA RELATIONS

‘Media day’ for professors boosts coverage for university

Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs.


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CRISIS COMMUNICATIONS

3 crisis scenarios your organization might not be prepared to address

Ensure you’re prepared for new risks with help from the experts at this conference—and save $200 through Feb. 15.


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EMPLOYEE ENGAGEMENT

4 foolproof ways to improve employee communication

Make your messaging clear, inclusive, adaptive and empowering. Also, make it interesting.


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PR DAILY AWARDS

Don’t miss this week’s Digital Marketing & Social Media Awards deadline

There are more than 30 categories, including multichannel campaign, Instagram Stories, social listening and real-time response and recruitment campaign. Your last chance to enter is May 3.



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NONPROFIT COMMUNICATIONS

Study: For nonprofits, a silver lining regarding PR metrics

Despite familiar challenges, a compilation of results from five surveys reveals that support from top leaders and an array of new tools can clear away the clouds hanging over measurement.


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MARKETING

How to use videos in your email marketing

Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help.


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CONFERENCE SALE ALERT

How better measurement skills could land you your next promotion

Become a data analytics expert by participating in this hands-on conference in May.


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WEEKLY ROUNDUP

The 5 most popular stories on PR Daily this week

This week, readers were interested in Tesla's response to viral video, content distribution habits that miss the mark, how Converse is embracing diversity and inclusion and more.



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SOCIAL MEDIA

Infographic: Trends that are shaping the social media landscape

Change is the only constant in digital marketing. Consider this guide to make sure your marketing strategy includes the latest best practices.


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CRISIS COMMUNICATIONS

Coverup allegations against iFinex roiling cryptocurrency markets

New York’s AG says the operator behind Bitfinex and Tether tried to hide millions in losses with client funds. The exchange denies the charges.


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WRITING & EDITING

Southern slang that should be approved as AP style

If the sudden switch to ‘%’ instead of ‘percent’ has rocked you down to your giblets, this post is for you—even for those residing up yonder.


Face any crisis with confidence and ease!

Join experts May 9-10 in Omaha, Nebraska for a conference that will prepare you for any crisis situation.

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