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MarketingSherpa. Best of the Week. Sherpa's Top Stories Chosen by Your Peers.

MarketingSherpa's Audience Favorites from November 6 – November 10

Marketing 101: What is Big Rock content?

If you find that you are running out of topics to write about or you feel you’ve lost sight of your original vision, read on to learn about “Big Rock” content and how it can infuse life into your business.
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Enhancing Culture and Brand Engagement through Video Marketing Without Breaking the Bank

In this MarketingSherpa Summit 2017 session, Max Anderson, a video producer at Nextiva, shares how his team successfully integrated video into customer service and sales efforts without major equipment or staffing investment, along with tips and helpful advice.
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How an Accounting Software Company Drives 40% of its Business from Email

While AccountantsWorld was doing a great job of providing value, the majority of its 80,000 newsletter subscribers were unaware that it sold software. Learn how the marketing team implemented a few key steps that resulted in an 8% increase in sales and 12% increase in newsletter subscribers.
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Download a FREE worksheet to start your Customer Theory Development
A simple, interactive worksheet designed to help get all the customer wisdom from your agencies, internal team and entire ecosystem in one place
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