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MarketingSherpa's Audience Favorites from March 19-30

Subfolders, Subdirectories and Subdomains: The URL difference that can drive a major increase in organic traffic

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Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost

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Testing Madness: What the odds of picking a perfect NCAA tournament bracket can teach us about running valid tests (via MarketingExperiments)

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