DAILY SCOOP

Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics

Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more.

PR INDUSTRY

3 tips on navigating the metaverse

A brand strategist shares how to see through the hype—and when to make the jump.

WRITING & EDITING

4 tips from working PR pros on writing your press release

Sometimes a press release isn’t a good use of time and resources.

PR INDUSTRY

How communicators can help break the ‘cycle of distrust’

Here are three steps to build credibility among record-high levels of doubt in institutions.

DAILY SCOOP

Peloton CEO rebuffs leaks in public memo, M&M’S candy mascots get an inclusive makeover and how PR increasingly measures social media impact

Also: Oscar Mayer debuts bologna-themed skincare, how comms pros can take advantage of Twitter’s NFT profile pics and more.

MEDIA RELATIONS

3 ways the pandemic has changed media relations forever

For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.

THE FRIDAY REPORTER

C-SPAN’s Howard Mortman offers insight on Capitol Hill

The communications leader for the nonprofit broadcast group has a unique view into the changing way we communicate about the nation’s business.

SOCIAL MEDIA

Why executive positioning on social media should be a top priority in 2022

Here are four tips on how to improve your C-suite’s presence on social channels.

DAILY SCOOP

Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals

Also: Marriott seeks travel correspondents on TikTok, Better.com CEO returns after firing 900 workers over Zoom, and more.

PR INDUSTRY

For the future of the PR industry, ethics provides the clearest map

The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry.

THE WORKPLACE

New York Times HR chief shares the 3 relationships everyone needs at work

Jacqueline Welch offers nuggets of career wisdom, what’s ahead for the Times, and what wellness means to her.

CONTENT MARKETING

Infographic: 7 emerging trends for email marketers

Avoid getting sent to spam this year with these tips and tricks.

DAILY SCOOP

Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports

Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.

COMMUNICATING UP

What 2022 will bring to communications

Will the ‘Great Resignation’ continue? Will trust in institutions rebound? Here’s a look at what’s ahead.