Good morning Marketer, let’s look at some encouraging stories, shall we? 

It’s a difficult time for all of us right now. Massive disruptions in our work routines seem to present new challenges daily. Whether you’ve already found a way to make the new normal work for you – or you’re just now getting your footing – our Marketing Land community has a few ideas on how to manage this overwhelming situation. In our latest installment of encouraging stories from marketers who have been adapting to working remotely (read more stories here and here), here’s what they had to say: 

Raise awareness about our customers’ biggest needs. “For our customers who are pivoting to a remote workforce and new internal mobility efforts, we’re sending them digital e-cards to help with their remote journeys and information about nurturing and growing their current employees for new responsibilities and opportunities,” said Ashley Stewart, content marketing manager at Jobvite. 

Trivia, happy hours, and games to keep company morale high. “Due to COVID-19, our company is even more spread out than ever,” said Justine Frostad, VP of marketing at Cognitiv. “To better connect our staff, each day we host Zoom breakfast, lunches and even happy hours! We use this time to talk about what everyone is going through and not focus on work. It helps us bond as a team and stay more connected.” 

Keeping community through digital agility. “We assembled a dedicated team to transform our in-person event into a digital one. In just eight business days, we worked fast and alongside ON24 to make the digital event possible,” explained Hunter Smythe, director of events marketing at Benefitfocus. “Together, our agile team delivered an engaging and inspiring virtual conference. And, for the first time, all the content created during the event is available to our audience on-demand.”

Keep reading for more, including an update on Quibi’s first week in the market and IGTV’s new feature. 

Taylor Peterson,
Deputy Editor