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Top stories for 11.09.18

Marketing
How to pick the perfect media channel
How to pick the perfect media channel'

Every platform has its inherent strengths and weaknesses. This infographic breaks down what each channel does well—and how that affects your media strategy.

Google announces end of forced arbitration for sexual harassment claims Crisis Response
Google announces end of forced arbitration for sexual harassment claims
The tech giant is responding to protests over how it has handled accusations of sexual harassment. Can the company convince critics it’s serious about reform?
 
 
28 ‘good’ words derived from Greek and Latin Writing & Editing
28 ‘good’ words derived from Greek and Latin
Sprinkle a smidgen of sophistication into your prose with these words shaped by classical roots.
 
 
Infographic: Statistics to drive your 2019 email marketing efforts Marketing
Infographic: Statistics to drive your 2019 email marketing efforts
Email continues to be effective for earning engagement and conversions, but your approach must stay fresh if you want to succeed. These data can help when updating your plan.
 
 
The ultimate resource for senior communications leaders Leadership Council
The ultimate resource for senior communications leaders
The Communications Leadership Council is senior communications leaders’ ticket to exclusive networking, best-practice sharing and team training.
 
 
3 content secrets to turn the curious into customers Content Marketing
3 content secrets to turn the curious into customers
If your content marketing doesn’t put your audience first and offer useful, informative content, you’re wasting your time. Here’s how to ensure you hit the sweet spot and make those key conversions.
 
 
Content creators wanted Awards
Content creators wanted
Join the ranks of Verizon, Lowe’s and Frito-Lay. Enter PR Daily’s 2018 Video & Visual Awards. Complete your entry by the extended deadline of Nov. 14.
 
 
Vice plans up to 15 percent staff cuts Media Relations
Vice plans up to 15 percent staff cuts
The media company has done well with attracting younger readers in previous years, but viewers and revenue numbers are dropping off. Now, it looks to narrow its focus.
 
 
RyanAir fires crew over viral fake photo Crisis Communications
RyanAir fires crew over viral fake photo
Employees posted an image of themselves sleeping on an airport floor, which exploded on social media. To defend its reputation, the airline released CCTV video of the photo being staged.
 
 
How to rethink your corporate communications for 2019 Webcast Alert
How to rethink your corporate communications for 2019
Hear top tips from the experts at Ragan’s upcoming virtual summit.
 
 
5 enduring functions of public relations The PR Industry
5 enduring functions of public relations
Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged.
 
 
4 ways to secure deals with influencers From the Archives
4 ways to secure deals with influencers
Marketers are scrambling to sign agreements with social media celebrities and internet stars. Here are four tips for inking deals with the new tastemakers.
 
 

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