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| | Content Marketing
3 content secrets to turn the curious into customers If your content marketing doesn’t put your audience first and offer useful, informative content, you’re wasting your time. Here’s how to ensure you hit the sweet spot and make those key conversions. | | | | |
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| | Awards
Content creators wanted Join the ranks of Verizon, Lowe’s and Frito-Lay. Enter PR Daily’s 2018 Video & Visual Awards. Complete your entry by the extended deadline of Nov. 14. | | | | |
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| | Media Relations
Vice plans up to 15 percent staff cuts The media company has done well with attracting younger readers in previous years, but viewers and revenue numbers are dropping off. Now, it looks to narrow its focus. | | | | |
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| | Crisis Communications
RyanAir fires crew over viral fake photo Employees posted an image of themselves sleeping on an airport floor, which exploded on social media. To defend its reputation, the airline released CCTV video of the photo being staged. | | | | |
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| | From the Archives
4 ways to secure deals with influencers Marketers are scrambling to sign agreements with social media celebrities and internet stars. Here are four tips for inking deals with the new tastemakers. | | | | |
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