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“Tips From 40+ International Jazz Promoters” plus 1 more |
Tips From 40+ International Jazz Promoters Posted: 22 Jun 2019 01:00 AM PDT 43 jazz festival & venue promoters around the world took part in a survey for Jazzfuel about how they discover & book artists. Here’s the super short round up… (If you’re reading this as a promoter and have another point of view to add, please feel free to post in the comments section at the bottom of this page) Approximately what percentage of artists you book DON’T have a booking agent?The #1 thing I hear from musicians who are struggling to book gigs for their project is that the solution would be to get a booking agent… You might be surprised, but on average, the promoters in this survey said they booked more than 50% of the artists at their venue or festival directly. NONE of them said they only worked with agents. 48% of promoters said that 2/3’s (or more) of their bookings were done directly with artists. THE TAKEAWAYNow obviously as an agent, I’m not trying to say that it’s not good to have representation. But what this result hopefully does change is the belief that most festivals and venues are out of reach until you have an agent. So for sure keep in touch with possible agents and send them your news to get them interested. But put the majority of your efforts into actually reaching out directly to promoters. How are jazz promoters discovering new artists?For this question, the promoters could choose as many of the answers as they wanted, to give the fullest possible overview of how they discover emerging jazz projects. The result? Almost 80% of promoters said they put a lot of value on personal ‘industry’ recommendations. Talking with journalists, agents, record labels and other promoters who you know personally (and whose artistic taste you trust) is very valuable. In a similar vein, promoters also put a lot of trust in their own taste, with 72% of them saying they liked to discover bands live – either at festivals or showcases. 60% of promoters said they regularly discover potential bookings via emails. That’s actually pretty encouraging; 3 out of every 5 emails you send are going to festivals and clubs who are completely open to being introduced to your music this way. Similarly, 60% of promoters are regularly digesting magazines and blogs to find great jazz projects for their club or festival. If you are looking to get into a specific territory, engaging a publicist is a good way to ensure that they are seeing you in these places. Or, in your home country, you might already have enough contacts to do this yourself. Whilst Youtube/Spotify (42%) and Social Media (40%) came in last on this list, there are still enough promoters checking these places to make it worth your while dedicating some time each week to taking care of these areas. Where’s the FIRST places that promoters go when they hear about a new project?Almost half of promoters said that Youtube was their go-to place when checking out bands. It certainly is mine. Being able to see and hear a project lets a promoter know much quicker than audio or text whether it would work for their venue or festival. The quality of it also gives some idea of the tools that are available (or not!) to promote a show, if they book it… It was also interesting that, despite the popularity of social media and Spotify for checking out music, an artist website is still the 2nd most popular place. THE TAKEAWAYIf you don’t have convincing, high quality video content online, you’re missing the chance to impress a huge amount of promoters. Not only that, this content needs to be showing up top on Youtube when someone searches for your name. How important is PROFESSIONAL video content in getting gigs?From personal experience as a booking agent, a great video has opened up so many great gigs to artists I work with. I wanted to also see how important the promoters who took this survey felt the quality of these videos was when it came to booking bands. THE RESULT: 60% of jazz promoters in this survey said that a high quality video was very important (4 or 5 stars) for a musician or band who were trying to get more jazz gigs. Several of those who gave 3 stars noted that they also liked to see ‘live footage’ (regardless of quality) to get an authentic idea of how the band played live, but I think the result is emphatic enough that you should be in no doubt: in order to reach the largest possible number of promoters with your music, you need to have a professional quality video. ——- Thanks to the promoters who took part in this! If you want to find some more detailed answers and personal tips from them, the full and original results can be found on the Jazzfuel website.
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4 Unique Guitar Display Ideas For Home Music Studios Posted: 20 Jun 2019 07:03 PM PDT Maintaining a music studio in the comfort of your own home can be terrific. It can make you feel proud. It can add a sense of convenience to your recording sessions, practices, and beyond, too. If you’re a guitarist who wants to keep your musical instruments in tiptop condition, then you should think about these innovative display strategies as soon as possible. It’s imperative to safeguard your guitars at all times. Invest in Striking StandsThere are all sorts of guitar stands on the market nowadays. That doesn’t mean that you have to purchase one that’s drab and uninspired, though. If you want to showcase your guitars with the best of them, you should invest in stands that are eye-catching and dynamic. Stands are accessible in all kinds of lovely materials, too. Wood is one such example. Place Your Guitars on the Walls of Your Music StudioGuitars can double as art pieces for residential music studios, believe it or not. If you want to jazz up the walls of your recording space, you should drape your favorite guitars on them in secure and safe manners. There are various hangers nowadays that can come in handy for people who want to show off their beloved musical instruments. They safeguard guitars from dropping to the ground, too. Employ Shelves for Storage PurposesIf you want to display your guitars, you can even put them on shelves, interestingly enough. This can be a terrific option for people who do not need to store their musical instruments for lengthy durations. People who want to be able to rapidly access their guitars no matter want may want to explore all of their shelving avenues. Create an Enclosure for Your InstrumentsIf you’re a handy person who wants to be able to defend the guitars in your home music studio, then you should think about putting together an enclosure that can safeguard things. You may want to employ sheet metal for your construction applications. You can acquire sheet metal with the assistance of highly regarded metal fabricators. Look for a fabricator that has a reputation for presenting customers with hardwearing metals. Keeping a home studio running smoothly can be a big pleasure for any musician. If you have a residential studio, it’s up to you to stay on top of all of your musical instruments. The last thing you want is to subject your guitars to possible damage. This posting includes an audio/video/photo media file: Download Now |
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