Explaining the importance of written buyer agreements | How does NAR's settlement agreement affect MLSs? | Tips to keep sellers happy in a shifting market
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April 2, 2024
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One of the results of the Sitzer-Burnett lawsuit verdict is that real estate professionals need to be more transparent about compensation. Learn how to communicate the value of written buyer agreements, which provide protection and clarity for the agent and consumer alike.
Full Story: REALTOR® Magazine (3/29) 
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Settlement Answers
How does NAR's settlement agreement affect MLSs?
The agreement would release association-owned MLSs from liability for the types of claims brought in cases on behalf of home sellers related to broker commissions. While the release excludes MLSs that are not wholly owned by REALTOR® associations, the agreement provides a mechanism for those MLSs to obtain releases efficiently if they choose to use it. Get more facts about the settlement at facts.realtor.
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Best Practices in Sales & Marketing
Home values are beginning to plateau and even drop in certain markets, and sellers may experience longer sale timelines than in the recent past. Here’s how you can ease their concerns.
Full Story: REALTOR® Magazine/The Lounge (3/29) 
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Best practices for marketing videos
(Pixabay)
Search visibility, glimpses of product creation, and artificial intelligence enhancement can help brands gain an edge in product videos, which influence 96% of customers' purchasing choices, writes Anamta Shehzadi. Shehzadi sees volumetric 3D videos and generative AI taking off in the near future.
Full Story: Vents Magazine (3/31) 
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Generative AI is revolutionizing content marketing, helping generate text and visuals for campaigns. It also can create virtual influencers that can be program to engage users and pitch products.
Full Story: Medium (tiered subscription model) (4/1) 
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Real Estate Trends
This luxurious two-story property, located in Dorado Beach, A Ritz-Carlton Reserve in Puerto Rico, is now on the market for $42 million, potentially setting a record for the largest residential sale in Puerto Rico's history. "In recent years, we've seen a growing demand for this type of property," says listing agent Blanca Hebe Lopez Pierluisi of Corcoran Puerto Rico.
Full Story: Robb Report (4/1) 
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Technology & Innovations
The metaverse, a 3D version of the internet offering shared virtual spaces for activities like socializing, gaming and working, is seeing a burgeoning niche in virtual real estate, raising questions about market demand. With an estimated market value of $1.69 billion in 2023 and predictions of growth to $59.38 billion by 2032, metaverse real estate is gaining traction, despite price volatility and its ties to the fluctuating cryptocurrency market.
Full Story: Agent Magazine/Houston (4/1) 
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Business Wellness
A BambooHR analysis found employee happiness has declined by an average of 10% since 2020, with nonprofits and technology companies seeing the biggest drops. Construction workers ranked the happiest, while health care employees remained the least likely to recommend their workplace to others, according to the HR software company, which cites the economy, staffing shortages, threats of layoffs and return-to-office requirements as reasons for the overall decrease.
Full Story: Employee Benefit News (free registration) (4/1) 
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Fair & Equitable Housing
Asheville, N.C., known for its high rents and record-breaking housing market, is developing a comprehensive Affordable Housing Plan to strategically use local funds and revise city policies on affordable housing.
Full Story: Asheville Citizen-Times (N.C.) (tiered subscription model) (4/1) 
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Legislation & Regulation
The US personal consumption expenditures price index climbed 0.3% in February, in line with expectations. PCE inflation increased 2.5% in the 12 months to February following a 2.4% increase the month before. Data also showed consumer spending has risen by the most in just over a year as the economy continues to prove resilient.
Full Story: Reuters (3/29) 
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Citizens Financial Group CEO Bruce Van Saun has joined the chorus of opposition to higher capital requirements for lenders, calling the proposed changes "overboard." Van Saun said 80% of the public comments against it came from respondents outside the industry, adding that regulators typically "overreact" after upheaval in the market and that the proposal could hinder lending to entrepreneurs and lower-income borrowers.
Full Story: Banking Dive (3/29) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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