Tips to protect your online reputation; How big tech is fighting anti-trust sentiment; How to ace real-time marketing; What a newswire service is really worth; and more

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TODAY’S HEADLINES –
06.12.2019  
 


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SOCIAL MEDIA




Infographic: How to protect your online reputation



In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association?




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CRISIS COMMUNICATIONS




Facing antitrust action, Big Tech taps into consumers’ allegiance



As the federal government scrutinizes Google, Facebook, Apple, Amazon and others, the behemoths are turning to their CEOs and other top execs to court a wary public.




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MARKETING




How to make sure your real-time marketing hits the mark



Talking about a current event or trend can be incredibly valuable for your organization, but you must take care not to violate trademarks or court backlash. Consider these tips.




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EXTERNAL COMMUNICATIONS




The true value of a newswire service



With social media and the changed media landscape, the value of a newswire press release has changed—but that doesn’t mean it won’t offer some rewards.




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BRAND JOURNALISM




How to get your marketing solution in front of the right people



Join us as a sponsor at our event in Disneyland.




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SOCIAL MEDIA




8 ways to generate great blog posts from doctors



Have them tell you stories that start with, ‘You wouldn’t believe what happened to me today.’




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PR DAILY AWARDS




The deadline for PR Daily’s Media Relations Awards is this week



Wednesday, June 12 is the last day to enter. Don’t miss your opportunity to showcase your best PR work.




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CRISIS COMMUNICATIONS




How to handle media interviewers who ask for guarantees



When responding to a crisis, the public wants to know for a certainty that mistakes won’t be repeated. Here’s how to handle this sticky situation.




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THE WORKPLACE




10 offbeat ideas to spark creativity and promote collaboration



Try these tips to invigorate, arouse and enliven your team’s imaginations.




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RAGAN AWARDS




4 frequently asked questions about Ragan & PR Daily Awards



Learn how to make your entry stand out, how awards can benefit you and how past winners succeeded.




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EXECUTIVE COMMUNICATION




In NYT ad, 187 CEOs decry new abortion laws, citing workers’ rights



The open letter, which links to a website, takes aim at stringent new laws in states including Georgia and Ohio, citing a threat to people’s ‘health, independence and economic stability.’




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FROM THE ARCHIVES




4 reasons you should ditch the word ‘excited’



When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience.




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WRITING & EDITING




One question writers should always ask clients



How can content creators make sure they are protecting their profits? Consider these tips for managing your client relationships.




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CONFERENCE ALERT




3 ways to help your executives thrive in the digital world



Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.


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