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Tips to protect your online reputation; How big tech is fighting anti-trust sentiment; How to ace real-time marketing; What a newswire service is really worth; and more

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TODAY’S HEADLINES – 06.12.2019  
 
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SOCIAL MEDIA

Infographic: How to protect your online reputation

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association?

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CRISIS COMMUNICATIONS

Facing antitrust action, Big Tech taps into consumers’ allegiance

As the federal government scrutinizes Google, Facebook, Apple, Amazon and others, the behemoths are turning to their CEOs and other top execs to court a wary public.

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MARKETING

How to make sure your real-time marketing hits the mark

Talking about a current event or trend can be incredibly valuable for your organization, but you must take care not to violate trademarks or court backlash. Consider these tips.

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EXTERNAL COMMUNICATIONS

The true value of a newswire service

With social media and the changed media landscape, the value of a newswire press release has changed—but that doesn’t mean it won’t offer some rewards.

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BRAND JOURNALISM

How to get your marketing solution in front of the right people

Join us as a sponsor at our event in Disneyland.

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SOCIAL MEDIA

8 ways to generate great blog posts from doctors

Have them tell you stories that start with, ‘You wouldn’t believe what happened to me today.’

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PR DAILY AWARDS

The deadline for PR Daily’s Media Relations Awards is this week

Wednesday, June 12 is the last day to enter. Don’t miss your opportunity to showcase your best PR work.

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CRISIS COMMUNICATIONS

How to handle media interviewers who ask for guarantees

When responding to a crisis, the public wants to know for a certainty that mistakes won’t be repeated. Here’s how to handle this sticky situation.

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THE WORKPLACE

10 offbeat ideas to spark creativity and promote collaboration

Try these tips to invigorate, arouse and enliven your team’s imaginations.

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RAGAN AWARDS

4 frequently asked questions about Ragan & PR Daily Awards

Learn how to make your entry stand out, how awards can benefit you and how past winners succeeded.

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EXECUTIVE COMMUNICATION

In NYT ad, 187 CEOs decry new abortion laws, citing workers’ rights

The open letter, which links to a website, takes aim at stringent new laws in states including Georgia and Ohio, citing a threat to people’s ‘health, independence and economic stability.’

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FROM THE ARCHIVES

4 reasons you should ditch the word ‘excited’

When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience.

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WRITING & EDITING

One question writers should always ask clients

How can content creators make sure they are protecting their profits? Consider these tips for managing your client relationships.

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CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.

Join top communications experts at Microsoft HQ!

Don't miss the 11th year of this inspiring and engaging conference. Join us Oct. 2-4 and get the best practices you need to stay ahead of the game.

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