Marketers at Activision are taking a cautious approach to how they share data — they’re establishing safe havens for moving it between different media owners and platforms. Here’s a look at how they’re creating data clean rooms. Read more below. Other things to know about - Join a select group of 50 senior marketing leaders, including CMOs from Shake Shack, Lenovo and American Eagle, at Digiday Media's CMO Summit LIVE.
- Hear from experts at Instacart and LiveIntent on July 14 at 12 p.m. EDT as they unpack ways that retailers are commercializing and monetizing their first-party audience data and driving brand success stories. Sponsored by LiveIntent.
- New research shows that more than half of surveyed marketers are unable to identify customers on their website. Sponsored by Mapp.
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| Top Stories |  | | Ivy Liu |
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| | | | | Data clean rooms — as they’re otherwise known — are a repository of sorts where advertisers like Activision are able to get the benefits of sharing their data (think emails or device IDs) with data from media owners without the hang-ups of doing so. | | |
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howdy! | | | | | Shopify’s Shop Pay option will compete with Amazon’s one-click buying button, potentially making it an even bigger competitor to the e-commerce giant. | | |
| | | | | E-commerce brands are integrating social media tools that will help them adapt to customer shopping needs and behaviors across the holiday season in 2021. | | |
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howdy! | | | | | As a digital video platform, Instagram has not necessarily carved out a niche among video publishers and individual video creators. But that may be becoming more of a feature than a bug. | | |
| | | | | With over 120 million Americans streaming content via YouTube, three brands in particular have found great success with digital-first video strategies. | | |
howdy! | | | | | The UK’s Channel 4 is betting on a sophisticated data sharing process to score ad revenue from advertisers with lots of customer data but serious privacy and security concerns. | | |
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| | | | | Hear from experts at Instacart and LiveIntent on July 14 at 12 p.m. EDT as they unpack ways that retailers are commercializing and monetizing their first-party audience data and driving brand success stories. | | |
howdy! | | | | | BuzzFeed is testing to see if user-generated content could identify new areas of coverage for its staff, and bring in niche audiences, with a new summer program that could pay a contributor up to $10,000 for a viral post. | | |
howdy! | | | | | Global advertiser believes NFTs can go far beyond the hype. For AB InBev’s marketers, it starts with virtual horse racing. | | |
| | | | | For Betches, there is more real estate in the millennials demographic to grow its audience, but with Gen Zers making up a large portion of the internet, platform growth strategy is top focus for expansion. |
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