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| Laughs prove more effective than speeches about data By Jason Lynch Comedy Central set expectations high for Thursday's upfront presentation by adopting a Donald Trumpesque slogan: "Making upfronts great again." Then the network did just that. Read more » |
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| Showcases year-round programming strategy By Tim Baysinger |
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| Business 'significantly more positive' after U.S. declines By Jason Lynch |
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| Applies linear development mindset to new spots By Jason Lynch |
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| Upfront highlights multiplatform brand opportunites By Jason Lynch Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties. Read more » |
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| With 800 hours of original and licensed content By Tim Baysinger The past half decade has seen the rise of the multichannel network, where thousands of creators produce hundreds of hours of content to satisfy millions of subscribers. They are video collectives built on the back of ... Read more » |
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| TBS, TNT can distribute video content on the site By Tim Baysinger For years, the relationship between old and new media resembled that of awkward 13-year-olds at a middle school dance, standing on opposite sides of the gymnasium. Read more » |
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| Featured Jobs | | LLR Consulting, Inc. New York City, New York (US) | | Petrol Advertising Burbank, CA | | i.d.e.a. San Diego, CA | | Colorado Public Radio Denver Metro, CO | | United Church Funds New York City, NY | | |
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| Expedia and Playboy are among the first to sign on By Marty Swant Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Read more » |
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| Activision Blizzard also looks to tout eSports to buyers By Tim Baysinger The two newest participants in the Digital Content NewFronts are among the oldest companies taking part in the two-week advertising bazaar. Read more » |
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| All networks will present May 16 at Radio City Music Hall By Jason Lynch The broadcast upfront week just got a lot more interesting—and a little bit shorter. Read more » |
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