Taking a page out of Amazon's playbook, Kroger is building a retail flywheel to support its next phase of business.

For Digiday+ members: While Martin Sorrell said he'd like to add a first-party data company to S4 Capital, the former WPP CEO has found them to be expensive and "few and far between."

The advertisers winning at Fortnite are those that are part of the community now synonymous with the game.  

For the latest in our Keynote series, Digiday caught up with Bleacher Report chief operating officer Alex Vargas to discuss what's next for Bleacher Report.

What's an advertiser to do in a shifting TV landscape? At the Digiday Future of TV Summit, we'll explore how consumer trends are dramatically changing the TV industry. Learn more and register here to join us in Palm Springs, Calif. from April 23-25.

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To protect its business, Kroger is building an Amazon-style flywheel

Hilary Milnes

Taking a page out of Amazon's playbook, Kroger is building a retail flywheel to support its next phase of business.

'Data is the battleground': Martin Sorrell's S4 Capital is shopping for a first-party data company

Tim Peterson

While Sorrell said he’d like to add a first-party data company to S4 Capital, the former WPP CEO has found them to be expensive and “few and far between.”

 

WTF is customer intelligence?

Sponsored Content IgnitionOne

Today's consumers are more connected ever, active across an ever-evolving array of channels and devices, which results in tons of detailed data. In order for marketers to fully make the most of this deluge, they'll have to understand it effectively -- or else they'll risk drowning in an ocean of data. Sponsored by IgnitionOne.

How brands like Wendy's and the NFL are marketing on Fortnite

Seb Joseph

The advertisers winning at Fortnite are those that are part of the community now synonymous with the game.

'Audience is a commodity': A Q&A with Bleacher Report COO Alex Vargas

Max Willens

“With any of these sub-brands, if there's not a path to doing 10-plus million in revenue a year, it's probably not worth the effort.”

Trends, predictions and pitfalls: What we can learn from digital payment transparency

Sponsored Content OAREX

In the digital media industry, there's a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX.

Infographic: The brand safety crisis one year later

Sponsored Content GumGum

We asked brands about the overall state of brand safety in the world of digital marketing. Check out this interactive infographic to see what marketers are saying. Sponsored by GumGum.

 
 
Events Title
 
Shortlist Announcement:
February 19, 2019
Digiday Future Leader Awards
 
Last Chance Deadline:
February 22, 2019
Digiday Content Marketing Awards
 
Last Chance Deadline:
February 22, 2019
Digiday Media Awards Europe
 
 

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