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Dear Colleague,

Just a quick reminder that TODAY is the early registration deadline for the WardsAuto User Experience Conference taking place Oct 5 in Novi, MI.

We'd love for you to join us at $100 off but this discount expires at midnight tonight (Friday, August 25). Click here to sign up now and your discount will autmatically be applied.

Here's what you'll see when you join us...

Wards 10 Best User Experience Awards Ceremony: We'll call automaker UX design teams to the stage to accept their honors. Meet these UX influencers during the reception in the ballroom and throughout the day.

Latest UX in Vehicles on Display: See the Wards 10 Best UX winners for yourself in the ballroom. Get inside and experience the features our judges selected as the best examples of UX available today.

Discover new technologies in meetings with suppliers: Are you an OEM or Tier One supplier looking for new technologies for your new vehicle programs? Working with our partners at Pure Michigan Business Connect, we can connect you with potential solution providers. Click here to sign up.

Learn UX methodology: Join the workshop "Hands-On Design Thinking for Automotive Innovation" led by our friends at Pillar Technology. They'll lead you through working with your peers on theoretical solutions to UX challenges. Seating for the workshop is limited... select it from the 11:00 am session options when you register.

Explore new ideas on blending UX and safety during the Center Stage Discussion: Pocketsquare Design’s Dave Lyon will lead a discussion that compares and contrasts philosophies and designs, exploring new paths for UX designers and safety engineers to follow in the future. Panelists will include Kristin Kolodge, Executive Director of Driver Interaction and Human Machine Interface (HMI) at J.D. Power, Michael Tschirhart, Innovation Group Manager - Advanced Engineering at Panasonic Automotive Systems and an OEM representative to be announced shortly.

Hear from OEM and supplier UX experts in your choice of panel discussions: When you register, you'll pick your choice of panels such as The New HMI, Turbocharging Connectivity, Machine Intelligence and Deep Learning, and the Newest Concepts and Tech for Enhancing UX. Panelists include leading OEMs and suppliers:


LONNIE ARIMA
Head of Auto OEM Business
Magellan
(PANEL: Next Generation Mapping and Navigation)

SCOTT BEUTLER
Vice President of Interior
Continental
(PANEL: Turbocharging Connectivity)

TOM DENTON
Engineering Director
NNG
(PANEL: Next Generation Mapping and Navigation)

KIP DONDLINGER
Product Mgr & User Experience Manager
Garmin
(PANEL: Next Generation Mapping and Navigation)

MIKE GODWIN
North American Director, Visible LED Products
OSRAM Opto Semiconductors
(PANEL: The Newest Concepts and Tech for Enhancing UX)

TRICIA HECKER
Head of Connected Services
FCA US LLC
(PANEL: Turbocharging Connectivity)

PAUL HEDTKE
President
PAH Consulting Inc.
(PANEL: Turbocharging Connectivity)

ROBERT KINNEY
VP, Interiors Division, North America
Faurecia
(PANEL: The Newest Concepts and Tech for Enhancing UX)

KRISTIN KOLODGE
Executive Director of Driver Interaction and Human Machine Interface
J.D. Power and Associates
(Center Stage Discussion)

DAVE LYON
Design Partner
Pocketsquare Design
(Center Stage Discussion)

ALAN MANNA
Regional President - Car Multimedia
Bosch
(PANEL: What Are People Really Going to Do in Autonomous Cars?)

 JASON MONROE
Manager, Advanced User Experience Design
FCA US LLC
(PANEL: Machine Intelligence and Deep Learning)

CHRIS ROCKWELL
Founder and CEO
Lextant
(PANEL: What Are People Really Going to Do in Autonomous Cars?)

CHRIS SCHREINER
Director, User Experience Practice
Strategy Analytics
(PANEL: What Are People Really Going to Do in Autonomous Cars?)

GARY SILBERG
Partner and National Automotive Leader
KPMG
(PANEL: Machine Intelligence and Deep Learning)

TAMMY SNOW
Senior Manager Customer Center, Advanced Driver Assistance Systems
Continental
(PANEL: The New Auto HMI Will Be Everywhere)

JACEK SPIEWLA
User Experience Manager
Mitsubishi Electric Automotive America
(PANEL: The Newest Concepts and Tech for Enhancing UX)

MICHAEL TSCHIRHART
Innovation Group Manager – Advanced Engineering
Panasonic Automotive Systems
(Center Stage Discussion)

PHIL VENTIMIGLIA
Engineering and Product Manager
Bosch
(PANEL: The New Auto HMI Will Be Everywhere)

KYLE WALWORTH
Chairman
GENIVI Alliance
(PANEL: Turbocharging Connectivity)

MATT YURDANA
Creative Director - The Internet of Things Experiences Group
Intel
(PANEL: The New Auto HMI Will Be Everywhere)

Learn more about the event at the official site
and register now!


We hope to see you on October 5.

Sincerely,

Drew Winter
Director of Content, WardsAuto

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