Here’s how to ensure you are being intentional to make a data-powered business impact.

TODAY’S HEADLINES – 10.11.2021  
 
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MEASUREMENT

Measurement is meaningless without a careful data strategy

Here’s how to ensure you are being intentional to make a data-powered business impact.


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THE WORKPLACE

For PR agencies, clients should dictate internal vaccine action

Here’s how one PR pro is thinking about her health care industry partners in pushing her agency staff to get the jab.


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MEDIA RELATIONS

Buzzfeed editor shares why brands should consider working with ‘editfluencers’

Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands.



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PR DAILY AWARDS

Enter to win one of Ragan’s Top Agencies Awards

Get the plaudits, recognition and hardware your team deserves.


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THE FRIDAY REPORTER

NYT’s Jonathan Martin on covering an extraordinary time in politics

The national politics reporter shares with host Lisa Camooso Miller about his work covering Capitol Hill and he thinks about telling stories in these divided times.


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THE WORKPLACE

5 ways to make an impact beyond World Mental Health Day

World Mental Health Day is an opportunity to boost awareness for your well-being efforts. Here’s how communicators can get the word out—beyond sloganeering and one-off sound bites.


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COMMS WEEK

How the rise of blockchain technology offers opportunity for communicators

From cryptocurrency to NFTs, there’s a big story to be told about the emerging technology of blockchain. Here’s how one PR pro is looking to capitalize on the trend.



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DIVERSITY AND INCLUSION

3 easy ways communicators can support DE&I progress

Even if your role’s not tied to specific equity outcomes, you can still elevate and amplify your colleagues of color. Here’s how to help.


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WINNING CAMPAIGNS

Report reaches millions to raise awareness about addiction

Millennium Health distributed results to carefully targeted media and earned national coverage. This won the PR or Media Relations Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.


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DAILY SCOOP

Kellogg responds to cereal worker strike, data protection drives trust on social media, and ESPN benches anchor over podcast comments

Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.



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DIVERSITY AND INCLUSION

To improve DE&I, start with inclusion—not diversity

Lauren Tucker, Ph. D., shares how leaders who start with inclusion as their guiding principle rather than a numeric diversity target are more likely to find success.


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COMMS WEEK

Report: 69% of PR pros pitch 100 journalists or fewer at a time

Data also shows that the more junior your job title, the more likely it is your will have a smaller number of media contacts for an individual pitch.


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PAVING THE WAY

Beam Suntory’s Clarkson Hine highlights the value of writing for comms pros

The communications leader argues that being able to write well, tell compelling stories and grasp the business strategy of your client or organizations are the keys to success.


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