Today’s News: PR's influence on news deserts

DAILY SCOOP

Raiders announce coach resignation on social media, American job resignations hit a new record, and Lego promises gender-neutral toys

Also: McDonald’s gives educators free breakfast, Coinbase faces blowback, and more.

TELL ME ABOUT IT

The effect of news deserts on the PR industry

PR insiders debate the link between the future of PR and the future of the media.

COMMS WEEK

Report: Nearly a third of Americans consistently get news from Facebook

Despite the lack of trust in major social media platforms, users still cite them as important sources of information.

THE WORKPLACE

A survival guide for managing workplace COVID discussions

As our national discourse sinks to new lows, take these steps to keep a cool head when tense topics arise.

DAILY SCOOP

Southwest struggles with flight cancelation messaging, Americans support vaccine mandates for air travel, and Chevron updates sustainability goals

Also: Storyblocks adds inclusive stock footage, Kraft Heinz CEO justifies increased product price, Twitter and Facebook increase social audio push, and more.

LEADERSHIP COMMUNICATIONS

How leaders should take their cue from TV’s Ted Lasso

The popular character from the Apple TV series shows how audiences are clamoring for a new kind of empathy and compassion.

THE CONSULTANT IS IN

How communicators can maximize vaccine mandate messaging

As companies prepare to comply with the White House’s new measures to control the virus, comms pros should prepare for bumpy months ahead. An expert shares how to excel in this fraught environment.

PAVING THE WAY

Westinghouse Electric’s Marta Newhart shares tips on ‘managing up’

For PR pros who can make the lives of their bosses easier, reaching the top of the industry will be a cake walk.

RAGAN AWARDS

Are you—or someone you know—a top woman in communications?

Complete your nominations for our Top Women in Communications Awards by next Friday, Oct. 22.

MEASUREMENT

Measurement is meaningless without a careful data strategy

Here’s how to ensure you are being intentional to make a data-powered business impact.

THE WORKPLACE

For PR agencies, clients should dictate internal vaccine action

Here’s how one PR pro is thinking about her health care industry partners in pushing her agency staff to get the jab.

MEDIA RELATIONS

Buzzfeed editor shares why brands should consider working with ‘editfluencers’

Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands.

PR DAILY AWARDS

Enter to win one of Ragan’s Top Agencies Awards

Get the plaudits, recognition and hardware your team deserves.

THE FRIDAY REPORTER

NYT’s Jonathan Martin on covering an extraordinary time in politics

The national politics reporter shares with host Lisa Camooso Miller about his work covering Capitol Hill and he thinks about telling stories in these divided times.