DAILY SCOOP

Southwest struggles with flight cancelation messaging, Americans support vaccine mandates for air travel, and Chevron updates sustainability goals

Also: Storyblocks adds inclusive stock footage, Kraft Heinz CEO justifies increased product price, Twitter and Facebook increase social audio push, and more.

LEADERSHIP COMMUNICATIONS

How leaders should take their cue from TV’s Ted Lasso

The popular character from the Apple TV series shows how audiences are clamoring for a new kind of empathy and compassion.

THE CONSULTANT IS IN

How communicators can maximize vaccine mandate messaging

As companies prepare to comply with the White House’s new measures to control the virus, comms pros should prepare for bumpy months ahead. An expert shares how to excel in this fraught environment.

PAVING THE WAY

Westinghouse Electric’s Marta Newhart shares tips on ‘managing up’

For PR pros who can make the lives of their bosses easier, reaching the top of the industry will be a cake walk.

RAGAN AWARDS

Are you—or someone you know—a top woman in communications?

Complete your nominations for our Top Women in Communications Awards by next Friday, Oct. 22.

MEASUREMENT

Measurement is meaningless without a careful data strategy

Here’s how to ensure you are being intentional to make a data-powered business impact.

THE WORKPLACE

For PR agencies, clients should dictate internal vaccine action

Here’s how one PR pro is thinking about her health care industry partners in pushing her agency staff to get the jab.

MEDIA RELATIONS

Buzzfeed editor shares why brands should consider working with ‘editfluencers’

Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands.

PR DAILY AWARDS

Enter to win one of Ragan’s Top Agencies Awards

Get the plaudits, recognition and hardware your team deserves.

THE FRIDAY REPORTER

NYT’s Jonathan Martin on covering an extraordinary time in politics

The national politics reporter shares with host Lisa Camooso Miller about his work covering Capitol Hill and he thinks about telling stories in these divided times.

THE WORKPLACE

5 ways to make an impact beyond World Mental Health Day

World Mental Health Day is an opportunity to boost awareness for your well-being efforts. Here’s how communicators can get the word out—beyond sloganeering and one-off sound bites.

COMMS WEEK

How the rise of blockchain technology offers opportunity for communicators

From cryptocurrency to NFTs, there’s a big story to be told about the emerging technology of blockchain. Here’s how one PR pro is looking to capitalize on the trend.

DIVERSITY AND INCLUSION

3 easy ways communicators can support DE&I progress

Even if your role’s not tied to specific equity outcomes, you can still elevate and amplify your colleagues of color. Here’s how to help.

WINNING CAMPAIGNS

Report reaches millions to raise awareness about addiction

Millennium Health distributed results to carefully targeted media and earned national coverage. This won the PR or Media Relations Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.