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Hi John,

TikTok can't compete with the scale of Meta when it comes to buyers, but its users are more likely to make a purchase from the platform.

How? Social commerce is inspiration-driven. The more time spent on a platform, the more opportunities there are to convince users to click "buy." And TikTok users spend an enormous (and still growing) amount of time on the platform, well ahead of any of its competitors in social commerce.

For more on this, register here and join me as I unpack TikTok's Amazon-like flywheel live in today’s Meet the Analyst webinar at 11am ET / 8am PT. I'll also be sharing Insider Intelligence's latest forecast for social commerce sales and buyers.

See you there,
Jasmine Enberg
Principal Analyst
Register Now
This Meet the Analyst Webinar is made possible by Smartly.io.

P.S. Please forward this invite to colleagues who are interested in social ecommerce.

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