In this episode, Jason will share the secret to designing ideas that stick and spread. You’ll learn how to reinforce your message, articulate your vision, and build a culture that supports your business from the inside out. Jason will also reveal why your business doesn’t actually run on rules but on norms you create and uphold. Here’s a glance at what you’ll learn from Jason and Joe in this episode: Why Jason started Gapingvoid, how it influences people at scale and the tools entrepreneurs can use to transform their companies. How to make change really happen in your company (PLUS: The secret to designing ideas that spread). The interesting way Jason Korman and Hugh McLeod grew (and continue to grow) Gapingvoid. How to use language and drawings to get your point across in a simple way AND reinforce your message. The 3 pieces of advice Jason would give to entrepreneurs who want to become even more successful. Jason’s definition of “culture” and how to create a culture that drives better outcomes. What to do FIRST if your company’s culture is unclear OR needs a massive overhaul. ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos, and Microsoft do create enthusiastic employees, loyal customers, massive media, and greater profitability. |