Foodwise | February 16, 2024 | View as Webpage

In the Black and Black Businesses Reclaim Space in San Francisco’s Historic Fillmore District and Beyond

“This is continuing a legacy,” says Nicole Williams (pictured above), who founded Belle Noire, a retailer for vibrant traditional African accessories, in 2018. When the In The Black Marketplace opened in 2022, Nicole, a third-generation San Franciscan, seized the chance to grow her business in the city’s historic Fillmore District.

Located on the corner of Geary and Fillmore Street, In The Black provides an affordable retail space and technical business support for Black entrepreneurs, as part of an effort to reclaim the Fillmore District for, and build wealth within, Black communities. As of last year, Foodwise and In The Black have officially partnered to offer opportunities for Black entrepreneurs beyond the Fillmore at Pop-Ups on the Plaza events at the Ferry Plaza Farmers Market, bringing Black designers and entrepreneurs to the waterfront.

This Week's Picks

See more picks

Tomorrow! Pop-Ups on the Plaza: Black Creators Craft Market

Celebrate Black History Month with a day of crafts and community at the Ferry Plaza Farmers Market tomorrow, February 17, in partnership with the Fillmore-based Black-led marketplace In The Black. Meet 10+ Black Bay Area designers and find handcrafted goods such as skincare, clothing, accessories, and more.

Learn more and see the lineup

Foodwise Talk: Can Small Food Businesses Spark San Francisco’s Revitalization?

On February 28, join Foodwise for a conversation with local leaders about collaborative efforts to support small food businesses, and what we can all do to shape our city’s future together.

Get tickets

Bruschetta with Straciatella, Pesto, and Tomatoes

At the Foodwise Classroom, Audrey Hitchcock of Ramini Mozzarella shared this recipe featuring her buffalo straciatella and hothouse tomatoes.

Try the recipe

Ferry Plaza Farmers Market: Featured Vendors

La Cocina Pop-Up: Coaster Cookies

Coaster Cookies will be at La Cocina's tent on Saturdays this month, as part of Foodwise's Building Equity program. Visit baker and owner Sean for uniquely delicious flavors like peanut salted coffee chocolate chip, purple maiz, and cinnamon bourbon.

Meet Coaster Cookies

Signs of Spring at Allstar Organics

Marty Jacobson and Janet Brown run Allstar Organics in Lagunitas and Nicasio. On Saturdays, visit them for their line of herbal salts and sugars, and an abundance of Calçot green onions and fava greens.

Meet Allstar Organics

Community Happenings

Action Alert: Save Market Match and Keep Farmers Markets Accessible to All

California's proposed budget cuts threaten to end Market Match, a critical program for food-insecure families and California farmers, in 2025. Demand fresh, healthy food for all Californians. Contact your state representative TODAY and urge them to protect Market Match. Take action now.

Action Alert: Save Match Match and Protect Food Access for All | Online

Support Volcano Kimchi's New Home on GoFundMe | Online

SF Waterfront Flood Study Community Workshops & Walking Tours | Multiple Dates | SF

Winter Soup Sunday Supper at Tierra Vegetables Farm | February 18 | Windsor

Farmworker Health: How Can California Protect its Essential Workers? | February 22 | Bakersfield & Online

Foodwise Demo: Edmund Baylon, Abacá, with Minh Tsai, Hodo | February 24 | SF

Gumbo Social's First Annual Hey, Auntie! Cooking Contest | February 24 | SF

California Small Farms Conference | February 24-March 1 | Hybrid

Foodwise Demo: Jennifer Luttrell, Point Reyes Farmstead Cheese Company | March 2 | SF

Puerto Rico: Slow Food East Bay's Celebrating Cultural Food Traditions | March 3 | Oakland

2024 SF Food Action Summit | March 3-4 | SF

Author Talk: Cara Mangini (The Vegetable Eater ) in conversation with Foodwise's Christine Farren at Omnivore Books | March 20 | SF

Bioneers Conference 2024 | March 28-30 | Berkeley | Use discount code "Foodwise20" for 20 percent off; prices increase February 21

Market Updates

This is the most up-to-date info about this week's seller attendance at the time of publication. Please check in at the Foodwise Info Booth for any last-minute changes.

Ferry Plaza Farmers Market: Saturday, 8am-2pm | February 17

La Cocina Pop-Up: Coaster Cookies

Mandela Partners Pop-Up: Chef Sarah Germany

Returning: Almanac Beer Co., Blossom Bluff Orchards

Out: Aedan Fermented Foods, Capay Mills, La Vie Wellness, Mark 'n Mike's, Nusa, The Farmer's Wife

Ferry Plaza Farmers Market: Tuesday, 10am-2pm | February 20

SF Black Wealth Pop-Up: Mo'Raysha's

En2Action's Ujamaa Kitchen Pop-Up:Classie

Returning: Green Thumb Farms, Twin Girls Farm

Ferry Plaza Farmers Market: Thursday, 10am-2pm | February 22

En2Action's Ujamaa Kitchen Pop-Up: Mo'Raysha

SF Black Wealth Pop-Up:Sukulenta SF