Foodwise | December 8, 2023 | View as Webpage

VIDEO: Growing Foodwise Kids & Families: How You Can Nurture the Next Generation of Healthy Eaters

Like you, Foodwise believes all kids should have access to fresh, healthy food and feel that they have agency in their food choices. When you donate to Foodwise, you are supporting free food education for thousands of SFUSD students, so they can experience the joys of the farmers market and grow up engaged in their food community.


Foodwise Kids & Families is a free program for San Francisco elementary school students that uses the farmers market as a classroom for empowering the next generation of healthy eaters. Each year, Foodwise serves about 3,000 students and adults through field trips to the farmers market, on-site cooking classes, and family cook nights.


In this new video from Foodwise, kids, parents, educators, and farmers share why it’s important to nurture children’s love for fruits and vegetables, teach them essential cooking skills, and raise their awareness about their role in a sustainable food system.

Watch the video

This Week's Picks


Satsuma mandarins | Asian pears | Beets | Potatoes | Leeks | Dates | Romanesco | Fresh pasta | Cauliflower | White guava

See more picks

Tomorrow! Pop-Ups on the Plaza: Black Holiday Market


Buy Black this holiday season with a day of delicious food, crafts, and family activities at the Ferry Plaza Farmers Market tomorrow from 9am-2pm. Visit the south arcade (front of the Ferry Building) to find thoughtful gifts from 20+ Black food makers and designers. Entry is free.

Learn more and see the lineup

We're Over Halfway to Our Goal! Support Healthy Farms and Families with Foodwise


With your support, we've raised $30,990 in support of family farms, food access, and education. Help us reach our $60,000 goal by December 31 to support an equitable and sustainable food future in 2024 and beyond.

Donate now

Intern Spotlight: Claire Beckstoffer


This fall semester, we were grateful to have the support of Foodwise Teens intern Claire Beckstoffer. She says, "I think it’s really important to introduce high school students to topics in food and gardening, helping expose them to new career paths or creative, nourishing hobbies."

Meet Claire

Foodwise's Farmers Market Winter Holiday Guide


This holiday season, give the gift of good food while supporting small local farms and food businesses at the Ferry Plaza Farmers Market. We’ve gathered 30+ ideas for delicious and distinctive stocking stuffers and host gifts, as well as fixings for creating a sustainably sourced goodie basket.

See the guide

Chicory Salad


At the Foodwise Classroom, Kate Leahy and Shelley Lindgren shared this recipe featuring fall chicories and persimmons, tossed with a citrusy vinaigrette, inspired by their new book, Italian Wine.

Try the recipe

Ferry Plaza Farmers Market: Featured Vendors

Deck the Halls with Locally Grown Wreaths

Bring home farm-grown holiday cheer with gorgeous handcrafted wreaths of eucalyptus, bay, lavender, and other California flora from Cypress Flower FarmDevoto Gardens (pictured above), and Four Sisters Farm.

Learn more

La Cocina Pop-Up: Sabores del Sur

Chef Guisell Osorio creates South American goodies like empanandas, alfajores, and yerba mate tea. On Saturdays this December, she's popping up at the La Cocina tent, as part of the Building Equity program.

Meet Sabores del Sur

Community Happenings

Kimchi Making Demo with Volcano Kimchi | December 9 | Oakland


Proyecto Diaz Cafe Soft Launch and Holiday Mercadito | December 11 & 16 | Oakland


Fibershed Pop-Up at the Ferry Plaza Farmers Market | December 16 & 23 | SF


Stories From the Field: Why We Need Small Farms | December 12 | Online


Foodwise Demo: Viola Buitoni, Italy by Ingredient | December 16 | SF


Foodwise Demo: Christina Alexis, The Pleasure Principle Supperclub & Dining Events | December 16 | SF


Foodwise Demo: Rahanna Bisseret Martinez, Flavor+Us | January 6 | SF


Foodwise Demo: Mo'Raysha Pouoa, Mo'Raysha's | January 6 | SF


Foodwise Volunteer Orientation | January 10 | SF


44th Annual EcoFarm Conference | January 17-20 (Register now for $100 off) | Monterey

Market Updates

This is the most up-to-date info about this week's seller attendance at the time of publication. Please check in at the Foodwise Info Booth for any last-minute changes.


Ferry Plaza Farmers Market: Saturday, 8am-2pm | December 9

Special Event: Pop-Ups on the Plaza: Black Holiday Market (south arcade, front of Ferry Building)

La Cocina Pop-Up: Sabores del Sur

Pop-Up: SF Chickenbox (back plaza)

Returning: Kuali

Out: Fifth Crow Farm


Ferry Plaza Farmers Market: Tuesday, 10am-2pm | December 12

En2Action Pop-Up: Afro Street Sizzle

SF Black Wealth Pop-Up: Mo'Raysha's

Returning: Rize Up Bakery

Out: Green Thumb Farms, Rodriguez Brothers Ranch, Yerena Farms


Ferry Plaza Farmers Market: Thursday, 10am-2pm | December 14

SF Black Wealth Pop-Up: Sukulenta SF

Out: Rodriguez Brothers Ranch


Mission Community Market: Thursday, 3pm-7pm 

Closed for the season. Returns March 14, 2024!

Visit foodwise.org for seasonality charts, recipes, and more!


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Ferry Plaza Farmers MarketSat 8am-2pm | Tue & Thu 10am-2pm

Mission Community Market | Closed for the season

San Francisco, Ramaytush Ohlone Land

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