Discover how to maximize the value of your marketing technology investment with the help of customer data platforms (CDPs). At the heart of a CDP lies the data that fuels customer insights. These platforms offer a range of capabilities to drive personalized customer experiences. In a recent study, 2/3 of marketing leaders looked to service providers for help in maximizing value from their marketing technology investment. Tomorrow join Martin Kihn from Salesforce and Lora Schordock from Acxiom to learn how brands benefit from the powerful combination of Salesforce CDP, supercharged with Acxiom data, can create more meaningful customer experiences and how to quickly get value from your marketing technology investment. Speakers: Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce Lora Schordock, VP of Business Development at Acxiom
