The deprecation of third-party cookies is fundamentally reducing how brands understand consumer behavior and increase the need for marketers to be more adaptable and agile. This means leveraging technology to test, learn and adapt acquisition strategies quickly.
Join us tomorrow as ActionIQ and Hearst’s VP of Acquisition & Conversion discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and eCommerce products.
You’ll also learn about the tools and technology that enable the growth and activation of first-party customer data to improve content and commerce experience and strategies to drive effective targeting and increase conversion.
Speakers:
Christina Dalton, VP, Acquisition & Conversion, Hearst
Justin DeBrabant, SVP, Product, ActionIQ
