In today’s economy – with consumers more price sensitive than ever – reaching shoppers this holiday season on devices and platforms where they’re spending the most time is of utmost importance to advertisers. And with significant challenges in reaching in-market shoppers – including a cookieless reality –advertisers must take a fresh look at their strategies to ensure their campaigns resonate with their intended audiences. 

Join us as we take a look at what keeps advertisers up at night, what strategies are in play this holiday season to reach in-market shoppers, the significance of 1st party data, and how Nexstar Digital’s intent data can play a significant role in delivering the results marketers need this holiday season.

Speakers: 

• Dennis Cook, SVP of Sales Marketing, Nexstar Digital (moderator)
• Tiffany Ihle, VP of Consumer Insights, Nexstar Digital
• Wil Danielson, SVP of National Sales, Nexstar Digital
• Will Tacy, SVP of Data and Strategy, Nexstar Digital
• James Ferguson, VP, Digital Integration Lead, Active International