This webinar will look under the hood of the martech that brands like New Balance and lululemon use to power their digital experiences. Youâll learn how to build and scale your martech infrastructure to meet constantly rising consumer expectations.

These real-world case studies from leading retailers exemplify the advantages of using open source martech when communicating with customers.

During this session, youâll learn:

How New Balance streamlined their content workflows to optimize content delivery as part of their digital experience and maintain brand consistency
How to use a CDP and 1st party data strategy to personalize customersâ digital experience and drive multi-channel sales
The martech you should be prioritizing in 2022

Speakers:

Tom Bianchi, VP Marketing EMEA, Acquia
Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company

Thank you,
The MarTech Webinar Team

P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day.