Dollars and Sense - Targeted TV Advertising in Safe Environment Today's advertisers want it all - the analytical capability of digital platforms and the safety that TV provides. Advertising executives discuss their strategies behind keeping their ads in a safe environment.
Speakers: Mike Rosen, EVP, Advanced Advertising and Platform Sales, NBCUniversal Media Tiffany Kirk, Managing Director, Investment, Horizon Media Mark Egan, Managing Diretor, West Coast, Mediacom Claudia Cahill, President and Chief Content Officer, Omnicom Dan Ackerman, CRO, Samba TV
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