Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior.
To navigate shifting consumer behavior and deliver on demands for relevance, value and brand purpose, marketers need to account for these trends when they speak to consumers.
Tomorrow join Marigold’s Retail Trends Masterclass to develop a deep understanding of consumer behavior and embrace a willingness to explore bold marketing strategies. Marigold’s Georgia Gkolfinopoulou, Marketing Strategist, and Trent Lanning, Research & Content Lead will lead a discussion of:
Insights into significant retail trends taking place right now
How marketers can adapt to these consumer shifts
How consumers and brands are redefining loyalty in the modern retail landscape.
