With linear TV ad spending trending downward, advertisers are increasingly looking to fast-growing channels like connected TV, addressable, and programmatic. But how will these emerging formats withstand inflation, supply chain disruptions, global conflict, and market volatility?
I hope you can join me tomorrow as I share a closer look at our latest TV ad spend and viewership forecasts, and how marketers can reach audiences across fragmented viewing platforms.
Register here to join us tomorrow, Thursday, June 16 at 2pm ET / 11am PT.
“US TV Ad Spending Forecast: Heading Toward a Converged Future” is made possible by Innovid. Space is limited.
See you soon,P.S. Please forward this invite to colleagues who are interested in TV advertising.
Interested in sponsoring a webinar? Email advertising@emarketer.com