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Industry professionals will tell you – and research will confirm – that many consumers buy cannabis based on THC potency. Current product labeling highlights this number and growers are selecting for higher percentages, even though many cultivators say they wish more people understood there’s a lot more that determines cannabis product quality and a positive experience. How can the industry solve this problem?
During Cannabis Business Times’ webinar tomorrow, June 6, Dr. Markus Roggen, president and chief science officer of Delic Labs, a licensed cannabis and psychedelic R&D laboratory, will share findings that demonstrate that THC potency labeling isn’t only confusing—it’s miscalculated. He also will provide proposed solutions to clearly communicate THC levels to consumers in ways that could help craft the right sales message.
Don’t miss this FREE webinar and your opportunity to hear from Dr. Roggen. | | |
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