NOVEMBER 19, 2020

Online Tools Help Car Dealers Retain Service Customers

Dealers can struggle with trying to convert vehicle buyers into regular service-department customers, says David Foutz of Cox Automotive.

Service department marketing that turns KBB.com visitors into service customer
If increasing your dealership’s service revenue is part of your business strategy, becoming a Featured Auto Repair Center on KBB.com should be, too.
Kelley Blue Book^® Featured Auto Repair Center can help your dealership retain the service customers you have while generating a steady stream of new business. Learn more

Consumers Want Hybrid of Digital, In-Store Experience, Expert Says

New software systems allow car buyers to have their online purchases guided by a dealer staff, speeding and changing the sales process.

In Sales, Think in 'Terms' of Creativity

Industry Voices
Go with the flow. Not being so rigid sometimes pays off when fine-tuning the numbers on a deal in the business office.

Advertisement

Advertisement

Advertisement