Hello! Today we highlight 10 leading thought leaders in AI and Machine Learning. These 10 are the ones to follow if you need to keep informed on implementing AI and automation in your marketing efforts. Also Olivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers’ business recovery efforts post the COVID-19 pandemic. He writes: Predictive marketing is revolutionary in that it statistically predicts the best suspect customers for a campaign. Marketers will then be able to focus only on “ROI operations”, with ROI being simply the difference between the fixed and variable costs of a campaign and the incremental revenue generated by that campaign. AI in Marketing Virtual Summit We are hosting an exclusive AI in Marketing Summit (half day) tomorrow alongside IBM Watson Advertising, Adobe and Salesforce, which brings together leading experts (Brian Solis included) and innovative AI marketing technologies from around the world. The the virtual event, we will be exploring how to harness the power of AI to rapidly transform the way in which you communicate with your customers. In addition to three keynote sessions, there will also be a showcase (no sales pitches, 15 minute show and tell) of some of the leading Marketing AI technology companies as well as virtual speed networking. You can register for free using this unique link: https://virtual.clickz.com/ |