Top 10 Monitor columns for 2024

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Natural Retail Today If you are having trouble reading this email, read the online version


	DECEMBER 13, 2024

What started during the COVID-19 pandemic as Industry Health Monitor has transformed through the years to Monitor, a newsy column about the natural products industry, consumer behavior and more. Below, we present the 10 most popular Monitor columns published this year.

Monitor: As ’shrooms boom, science starts to catch upA Northumbria University researcher pioneers clinical trials on the effects of lion’s mane, calls for more. See what she has to say. Full article

Monitor: Consumer trust in supplements grew after pandemicNew consumer research shows that trust in supplements grew post-pandemic, even after sales growth slowed in wake of the "COVID boom." Find out more. Full article

Monitor: Dietary supplement sales nearly even in 3 biggest channelsPandemic-era habits have increased sales in E-commerce and Mass Market channels, hurting share at natural and standalone retailers. See NBJ’s data. Full article

Monitor: 'Sports' a low priority for sports nutrition consumersNBJ’s new Sports Nutrition and Weight Management Report finds consumers seek sports nutrition for general health more than performance. Find out more. Full article

Monitor: Medicine challenges 'carnivore' diet social media hype“Meatfluencers” evangelize on behalf of a meat-only diet on social media. Find out why the medical establishment rejects the fad. Full article

Monitor: Functional beverages need to be beneficial—and transparentConsumers deserve to know what beneficial ingredients their functional foods and beverages include. See how the industry can prevent fairydusting. Full article

Monitor: Get to know Gen Z, a bright spot on the horizon for the natural and organic CPG industryThoughtful and more in touch with their emotions and desires than older generations, values-based Gen Zers represent a true bright spot in the natural and organic products industry’s future. Get to know them. Full article

Certifications matter less to shoppers than to the natural products industryConsumers don’t prioritize seals such as USDA Organic and Non-GMO Project Verified, so it’s vital that brands and retailers educate them. Learn more. Full article

Monitor: Consumers care about heart health, show little interest in product claimsBrands and retailers can fill the void with education efforts, links to American Heart Association website. Learn more about recent survey results. Full article

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