A Marketer's Guide to Chatbots Our new best practice report will demystify chatbots and explore the uses, opportunities, challenges and applications of this technology. You'll also get guidance on the best way to implement a chatbot and explore future developments in this area.
Maximising the ROI of Digital Marketing Being able to accurately quantify the contribution that a marketing programme has upon revenue and profits is the holy grail of marketing measurement, yet there remains little consensus over the best way to do this. Our report seeks to clarify the conundrum of how marketers can calculate their ROI.
