"I consider myself a student of marketing and have read many classic marketing books from authors such as Claude Hopkins, John Caples, Rosser Reeves, David Ogilvy, James Webb Young, Vic Schwab, etc. I have to say that after completing the MECLABs Email Messaging Course, I found the information from Dr. McGlaughlin to be the most helpful I have studied on the subject. I used these principles and in the last 8 months have 10Xed the volume of online orders being driven by email messaging.” – Jesse Barton, Marketing Director, Bridge Publications Inc. |