Ecommerce companies have seen growth in the subscription business by nearly 100% each year for the last five years. With so many subscription examples to choose from, we can readily identify good and bad examples to learn from.

Customer attention is a scarce resource. There is only space for one headline in the print ad, only a set amount of characters in a paid search ad, only six seconds that will be the opening six seconds of your TV commercial. And yet, your product likely has many value attributes. So what do you lead with?

Ad blockers threaten to steal advertising revenue. Some online publishers have adapted by either forcing visitors to allow ads or pay for a subscription to see their content. Ad blockers might drive you to different means of communication. Here are some examples.

The MECLABS value proposition workshop is a two-day workshop designed to put a powerful value proposition into the hands of your executives and your team by facilitating a deep dive into your possible value claims.

Our team of professional trainers come to your location and work with your team to: 

• Discover and express a single, coherent value proposition for your company or specific products
• Align agency, in-house, and leadership teams using a single, research-based methodology for generating results
• Onboard and retain your in-house marketing teams in the value proposition methodology

• Landing Page Segmentation Worksheet
• MECLABS Institute Test Discovery Tool: Build a custom discovery library for your organization
• Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
• MarketingSherpa B2B Marketing Benchmark Report
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Marketing Strategy & Value Proposition Reports Bundle
• Research-based Ecommerce Swipe File: 25 valid marketing experiments to give you ideas for your next A/B test