Top 6 reasons marketers struggle to deliver personalized consumer experiences Many marketers are lacking six important building blocks necessary for successfully employing personalization.
ClickZ Daily: December 18, 2019 |
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| Happy Wednesday! Marketers love to talk about personalization, but today it’s more aspirational than operational for many organizations. As Neustar’s Devon DeBlasio explains, many companies are struggling in six areas that are critical for the success of personalized ads. Also, as we get closer to it’s implementation, SmarterHQ puts together the key components of CCPA, and the steps marketers need to take to properly prepare their customer data and marketing for compliance. Also ICYMI: Martech company Pattern89, launched Hubble, an AI powered customizable dashboard that helps simplify creative insights. The Digital Advertising Alliance officially launched the onboarding process for companies across the digital advertising supply chain to use its CCPA opt-out tools. CallMiner, a provider of AI-fueled speech and customer interaction analytics, has closed a $75 million investment round from Goldman Sachs. HubSpot, a leading growth platform, announced that Yamini Rangan will become the company’s first-ever Chief Customer Officer, effective January 8, 2020. Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software™. Voluntis, a leader in digital therapeutics (DTx), announced its collaboration with Salesforce, the global leader in CRM, to implement Voluntis Practice Solutions (VPS), its full-service platform supporting DTx prescription and reimbursement. |
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Analytics Devon DeBlasio Marketers love to talk about personalization, but today it's more aspirational than operational for many organizations. As Neustar's Devon DeBlasio explains, many companies are struggling in six areas that are critical for the success of personalized ads. |
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Digital Marketing Barry Levine SmarterHQ puts together the key components of CCPA and the steps marketers need to take to properly prepare your customer data and marketing for compliance. Read more |
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| Digital Marketing Erik Dochtermann and Robert Jones MODCo Media's Erik Dochtermann and MiQ's Robert Jones offer up the tech trends that advertisers and marketers assume to be the most promising, along with the real deal opportunities for realistic success across three major areas: video, audio, and data. Read more |
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| Data & Analytics Dina Kholkar CMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterprise – to drive personalization and entirely new ways to serve consumers. Read more |
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| Digital Marketing Jacqueline Dooley Ascend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020. Read more |
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| Data-Driven Marketing Mike Herrick As the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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