Today’s customer uses multiple devices across multiple channels to interact with your brand. All components of a cross-channel campaign must work together, but unifying the campaign experience remains a challenge. This is especially true for creative, which needs to be customized for every channel and every stage of the customer journey. Media teams take note: Cross-channel advertising goes way beyond orchestrating media planning and buying. Having the right ad creative is key to driving results.

Register now to hear from guest speaker Joanna O’Connell, principal analyst at Forrester, about how media pros can team up with creative partners to bring cross-channel together.