Hi John,

Linear TV accounted for 14.4% of total media ad spend share in the US in August, according to data from the Interactive Advertising Bureau (IAB).

Our latest Top Charts collection, “Linear TV: The Video Format Where Consumers Spend the Most Time,” provides essential insights into traditional TV's enduring role in the media landscape.

You’ll learn:

• Why linear TV leads in consumer time spent
• How TV viewing influences online shopping behavior
• Consumer preferences regarding ads versus subscription fees

Sincerely,
EMARKETER Studio

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