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Top stories for 04.17.18

Marketing
Consider the challenges of live video in your marketing efforts
Consider the challenges of live video in your marketing efforts'

Live-streaming content is an exciting new tool for marketers, but it’s far from perfect. Consider the cons—not just the pros—before jumping in with both feet.

Allegiant fights back after '60 Minutes' exposé Crisis Communications
Allegiant fights back after '60 Minutes' exposé
The CBS news magazine investigated the airline’s history of mid-air breakdowns, calling into question its safety and maintenance procedures. The carrier dubs the report ‘irresponsible.’
 
 
16 clever pangrams for word lovers Writing & Editing
16 clever pangrams for word lovers
Word puzzles can help writers build confidence and creativity. Try creating pangrams of your own to test your skills.
 
 
10 tips for writing and polishing a speech Public Speaking
10 tips for writing and polishing a speech
Your next oral presentation shouldn’t be a recitation of a chunk of text. Follow these guidelines to power up that prose into riveting rhetoric.
 
 
4 punctuation marks that are tired of being misused Writing & Editing
4 punctuation marks that are tired of being misused
Give them the justice they deserve with this free download filled with easy-to-remember tips.
 
 
What lawyers think of Trump’s PR crisis response Crisis Communications
What lawyers think of Trump’s PR crisis response
As the President’s communications team tries to put out fires and avoid legal jeopardy, their messaging goals and legal duties don’t always align. Here’s how PR pros can work with legal defense efforts.
 
 
Don’t forget to do your own PR Awards
Don’t forget to do your own PR
Advocate for yourself and your incredible work. Enter PR Daily’s 2018 Digital PR & Social Media Awards. We’ve extended the deadline until April 18.
 
 
Heinz makes waves on Twitter with ‘Mayochup’ poll Marketing
Heinz makes waves on Twitter with ‘Mayochup’ poll
The condiment maker stirred up a spirited conversation by asking consumers to vote on its ketchup-mayonnaise blend. Excited or just puzzled, many weighed in. ‘Salsa rosada,’ anyone?
 
 
Starbucks chief apologizes via dual channels for racial incident [Updated] Apologies
Starbucks chief apologizes via dual channels for racial incident [Updated]
After two black men were arrested for trespassing at a Philadelphia location as they waited for a friend, critics decried a double standard. The CEO vows, ‘This is not who we are going to be.’
 
 
How to end the PR juggling act The PR Industry
How to end the PR juggling act
Schedule a free demo call for Mynewsdesk, and make your job as a PR pro easier.
 
 
Infographic: 6 social media marketing trends to watch Social Media
Infographic: 6 social media marketing trends to watch
Keep an eye on micro-influencers, stay connected on messaging platforms and don’t forget about younger audiences.
 
 
5 tips to launch an augmented reality campaign Marketing
5 tips to launch an augmented reality campaign
You don’t have to be a bigshot with a fat budget to create a visceral, memorable marketing experience. Try these affordable resources to get started.
 
 

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