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Real-time business analytics for data-hungry CMOs

Kenny Rogers said never count your money when you’re sitting at the table—but that just means you’re working blind. Data-driven digital marketers need to be constantly tallying up, because you can’t just stay on top of real-time data, you have to start thinking two steps ahead. Simple push tactics of the past have to give way to a dynamic, real-time movement of information, interaction and engagement between your company and your customers. Join our latest VB Live event to learn how to turn information into insight and deal with the unpredictable nature of real time data blips, as well as how to frame business analytics into actionable solution-focused priorities for stakeholders

Masters of Mobile Data IV: From hype to reality in 2017 and beyond

Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it? In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.

Scaling infrastructure for global multiplayer games without going broke

How are you going to reach new players in new regions with your current team and budget? You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. Join us for a dive into how publishers are pushing the limits of technology to deliver great multiplayer experiences, without scaling up their server footprint, or launching a time consuming migration to a cloud infrastructure.

Cross channel analytics: Go from juggler to ringmaster

A recent IDG study found that the majority of marketers are juggling at least 6 channels, and have to continually analyze, optimize, and quantify the effectiveness and investment in each of them. But without accurate attribution and centralization, you risk your campaigns and your ROI. And looking at each channel in silos means missing out on important trends and opportunities. Join us to learn how to break down the silos, contextualize performance, and back your biggest business decisions with flawless, in-depth analysis.

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