* This chart and data were pulled from the Transforming User Experience in Banking Report by Business Insider Intelligence. Purchase the report here for $495 to get immediate access to the full analysis. |
Digital is becoming a critical part of customers' banking journeys, forcing banks to prioritize delivering a superior user experience (UX) over their digital channels.
To deliver a strong UX, banks must design meaningful solutions that improve interactions with their customers — but banks need a solid design strategy in place, as a poorly designed UX can negatively impact customer satisfaction. |
- The core focus of UX design is the overall feel of an experience and how it will improve the quality of interactions between users and a brand. UX teams focus on designing solutions that are easy-to-use, aesthetically pleasing, valuable, and useful. UX design includes aspects of market research, strategy, design, product development, and branding.
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- Most UX teams within large FIs use human-centered design (HCD) — an approach that helps banks ensure their solutions meet customers' needs. By applying HCD, banks can gain a deep understanding of the people they're designing for and develop solutions that...
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Other report highlights you don’t want to miss… |
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| This is just a preview of the information and insights you'll find in the Transforming User Experience in Banking report by Business Insider Intelligence. Purchase the report today for $495 to access the full analysis. |
