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ClickZ interviewed four executives at eBay, FILA, Salesforce, and IBM Watson/Weather to get a better understanding of how the coronavirus and 2020 impacted their approach to marketing, influenced their business, and forced them to rethink their strategies going into 2021 and beyond.

Up next, we cover a great case study with ‘Kazoo implement 6Sense’s account engagement platform to drive engagement and results‘. Find out how Kazoo redefined the nature of work by helping businesses create a better employee experience despite having a substantial market opportunity and limited marketing resources, Kazoo needed to focus investment and outreach on its highest priority accounts.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

Your answers will be treated confidentially.