 Before ringing in the new year, revisit the top stories that shaped the mobile marketing world in 2019 – from Instagram delving deeper into social commerce with Checkout to reports of influencer fatigue and brands latching onto TikTok's meteoric rise.
Below, you'll find key acquisitions, technology developments and creative campaigns that illustrate how mobile marketers vied to capture on-the-go consumers this year.
What do you think the new decade will hold? Send us a note. We'll be back in your inbox with our regular coverage on Thursday, Jan. 2.
Thanks for reading,
 Natalie Koltun
Editor, Mobile Marketer
Twitter | Email The Coca-Cola brand also created "finstas" — slang for secret Instagram accounts — for each of its flavors. |
The engagement rate for sponsored influencer posts fell to 2.4% in Q1 2019 from 4% three years earlier. |
In TikTok's top branded challenge in the U.S. to date, the burrito chain saw 250,000 video submissions for its National Avocado Day dance-off. |
Nike, H&M and Kylie Cosmetics were among the names testing the feature in closed beta as Instagram continues to elevate its social commerce ambitions. |
Starting Feb. 28, users could see when a marketer shared their information and when the social giant served them an ad. |
The cross-platform feature, which is self-service and runs on a CPA model, had test partners including TikTok and Sony's Crackle streaming platform. |
Amazon's video streaming site snagged higher viewership in Q2 than YouTube Live, Facebook Gaming and Microsoft's Mixer. |
Among those in the cohort who watch videos on Facebook, 83% said a mobile device was their primary viewing platform. |
A campaign with the Google-owned app and agency Outdoor Media Group leveraged geofenced billboards to send users a call to action when their car stopped. |
Founder and CEO Daniel Ek said he believes investing in podcasting will be crucial to building Spotify's user base and engagement. |
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