 As we look back at 2019, the year's top trends hint at what will come in 2020 and beyond for mobile marketers.
In this newsletter, you'll find the stories that shaped the industry over the past 12 months, from the growth of social commerce to how podcasting, AR and memes are changing mobile advertising.
We're excited to continue covering these stories and more as they develop in 2020, and we'll be back with our regular coverage on Thursday, Jan. 2. As always, thanks for reading.
 Chris Kelly
Associate Editor, Mobile Marketer
Email Deep Dive "The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer said about how platforms like TikTok and Instagram are blending ads and shopping. |
Deep Dive Witty, relatable content is ripe for social sharing, but success takes more than simply repurposing what's buzzy online to snag brand attention. |
Deep Dive AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark? |
Deep Dive Hashtag challenges were one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday. |
Deep Dive The stage is set for the channel to take a bigger role in media, bringing greater scale, enhanced optimization and promotional opportunities for brands. |
Deep Dive Several forces brought mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers. |
Deep Dive Presentations on the wireless upgrade underwhelmed many at CES, but it remains an essential consideration when developing strategies around the next generation of consumer technology. |
The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. |
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