License Global Weekly
LICENSE GLOBAL Weekly

SEPTEMBER 28, 2020

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Disney Unmasks Deals for ‘The Mandalorian’ on Mando Monday

The Child and Mando are coming to store shelves in a big way this fall in the lead-up to season two of “The Mandalorian” on Disney+.

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Hasbro, eOne, Crunchyroll and Chupa Chups Confirmed for Festival of Licensing Live Stage

New on-demand sessions confirmed from Bandai Namco, Sanrio, American Red Cross and more.

Brand Central to Rep Full Send

Full Send has official licensing representation from Brand Central.

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Crayola, Agency 808 Launch Museum Exhibition

The colorful exhibit has been unveiled at The Franklin Institute.

The Licensing Mixtape: Digital Media and the Democratization of Licensing

Sid Kaufman, licensing agent, United Talent Agency, highlights how platforms such as TikTok and YouTube have upended what sort of brands can enter the licensing space.

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Tik, Tok, Boom: How the U.S.’s Battle with TikTok Could Affect the Licensing Industry

The U.S.’s relationship with social media app TikTok is uncertain, but what does that mean for the licensing industry?

Mattel Announces ‘Over the Moon’ Doll and Plush Line

Toys based on Netflix’s “Over the Moon” are coming from Mattel.

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WOW Skin Science Unites ‘Justice League’ for Personal and Healthcare Products

Warner Bros. Consumer Products has teamed with WOW Skin Science for a new product line.

SEGA at 60

From “Sonic the Hedgehog” to “Shenmue,” SEGA shares how it has built a licensing portfolio fitting for a company with a 60-year legacy.

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Licensed ‘Overwatch’ Merch Drops

Multiple companies have dropped merchandise inspired by the video game “Overwatch.”

Executive Moves

Genius Brands Appoints Global Brands President and CMO

Marc Rosenberg has taken the roll.

Liberty Media Appoints President and CEO for Formula 1

Stefano Domenicali is slated to take the post.

Other Top News

Marvel, SM Entertainment Kick-Off K-Pop Projects with SuperM

Marvel has teamed up with Korea’s largest entertainment company to create merchandise and more with K-Pop band SuperM.

Festival of Licensing Announces Hasbro Happy Hours Programme

Festival of Licensing today announces its Hasbro Happy Hours programme of ‘after-show’ evening entertainment.

Ruth Bader Ginsburg Charity Bobblehead Unveiled

A portion of sales for each Kollectico bobblehead will go to the ACLU.

WWE Tag Teams with Wines That Rock

A limited-edition WWE-branded wine collection is available now.

Pokémon, Longchamp Team for Fashion

The collaboration will come in four versions.

There's More in License Global Magazine

August 2020

In the latest issue of License Global, we debut the Leading Licensors and top 20 Licensing Agents for 2020. From the iconic classics such as the Walt Disney Company to upcoming brands such as Buzzfeed, this year's list highlights the new and old licensors who are defining 2020. Also, read about the Hasbro and eOne merger, and in-depth profile on Toei Animation’s Lisa Yamatoya and how casualwear is settling into a new normal.

Discover the Latest Trends with the Licensing Mixtape

In this week's Licensing Mixtape podcast episode, License Global speaks with John Parker, principal, Patencio Development. Parker highlights the expanding reach of licensing in the anime industry and shares how streaming has brought some of the anime's biggest IP to new audiences. Subscribe to the podcast on  iTunes Google Podcasts Stitcher  or  Spotify.

 
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